What are the main tips for creating high-converting sales pages?
It’s one of the questions business owners like you are asking themselves today. In the past, you would hire a salesperson to guide buyers who enter your store. But today, they’ve been replaced by sales pages due to the growth of e-commerce sales.
Statista research shows that the number of e-commerce users will grow to 289.90 users by 2027. Hence why you should keep up with the trend by learning how to create high-converting sales pages for your products and services.
I’ll show you the tips and tricks that are working across all industries including what I’ve learned working with my clients.
What is a High-converting Sales Page?
OptinMonster describes a sales page as an attention-grabbing, persuasive, and informative page that discusses your product or service to persuade the reader to buy. In short, a sales page does what traditional salespeople used to do.
It welcomes your potential customer, introduces them to your product, gives reasons why anyone should buy it, and ends with a call to action asking the person to buy that product.
Based on this definition, we can then say that a high-converting sales page gives you the most sales. Remember, not all sales pages will convert except for the good ones. Just like not every salesperson was good in the past.
Now that you know what’s a high-converting sales page, let’s find out how to create one.
Tip 1: Research and Define Your Target Customers
To understand your target customers, you need to answer three questions:
- What are you selling?
- Who are you selling it to?
- What do the people you’re selling to want?
You already know what you’re selling. So, your main task is to find out who you’re selling to and what they want. Here’s an example from our previous post about how to optimize blogs for SEO:
If you’re selling to women, describe their age, location, hobbies, interests, fears, needs, and occupation.
Tip 2: Write a Compelling Headline
The first thing people will see on your sales page is the headline. Therefore, you need to grab their attention and make them want to read the sub-headline and paragraphs below it. While writing for my clients, I use a few tricks to make their sales pages pop and grab attention.
One of these is to promise them something that the product or service will do for them. Instead of telling them how the product works, I tell them what the final result will be after using the item. Here’s an example:
The cheat sheet to making $100,000 online
How to Lose 50 pounds without hitting the gym
The first headline promises $100,000 from an online business for anyone who gets the cheat sheet. Someone will want to read below and understand what’s in the cheat sheet so they can make that income.
The second one promises that one will lose fifty pounds when they learn how to do it from what I’ll be offering on the sales page.
Promise your potential customers something and deliver that promise in your product or service so you can cultivate your customers’ trust in your business.
Tip 3: Discuss the Benefits of Your Product
When I was new in business, I thought the best way to sell a product is to tell people about its features. It turns out features don’t interest customers as much as the benefits these features bring along.
Let me explain this using Apple’s iPod.
Instead of telling people the memory capacity of the iPod, Steve Jobs came up with the famous slogan, “1000 songs in your pocket.” The slogan beat any previous sales messages the company had tried using features of the product.
People want to know what the memory in the iPod will do for them. They don’t care about the size of the memory in the gadget.
Here’s another example:
If you’re a chef who delivers food to customers’ doorsteps. Your feature is delivery. However, you should point out the benefits such as saving the time they’d spend going shopping for ingredients In addition, they’ll save time for making the food from scratch only to eat within a few minutes. Another benefit would be that they can catch up with a friend after work without worrying about what they’ll have for dinner.
Tip 4: Show Proof
People will trust your business easily when you show proof. Customer testimonials are a great way to prove to your potential buyers that you’re a legit business owner.
Include a few testimonials from real customers. It’ll end any objections potential buyers had in mind about your product or service.
Tip 5: Include a Persuasive Call to Action
At the end of it all, you want customers to take action when they land on your sales page. You may want them to buy, subscribe to your email list, sign up for your class, or download a freebie.
Make your call to action clear. And, don’t call people to sign up and buy from you at the same time. A high-converting sales page has only one call to action that’s placed at various points on the sales page.
I ensure the call to action for my client’s sales pages appears at least three times: below the headline, in the body, and at the end. For longer sales pages, you can have the call to action appear four or more times.
Tip 6: Use a Simple Page Layout and Design
Finally, no one wants to read through a disorganized sales page even if you have an attention-grabbing headline. People want to scan through your page easily. They want to see the headline leading to the sub-headline, and so on.
To create a simple page layout and design, I use these elements in my client’s sales pages:
- Images that potential customers resonate with
- Videos that give more details about the product or service
- Page design that looks good on a desktop, tablet, and mobile devices
- Sub-headlines that describe each section
- A mix of short and long paragraphs to break the monotony
- Brand colors and fonts that the client uses
- Voice and tone that the target audience resonates with
Publish Your High-converting Sales Page Now
With these tips for creating high-converting sales pages in mind, your only task is to create and publish that sales page. Do it as soon as possible so you can start measuring the results in a few weeks. I get it if you’re too busy to set up your offer, but that’s not an excuse to not get those conversions rolling.
Get in touch now and I’ll help you write, set up, and publish a high-converting sales page for your product, service, course, trip, or eBook.