How to Create Content that Will Stand Out on Social Media

Stand Out on Social Media

byWinfred Kimathi

You have no room to succeed in the digital space unless you learn how to make your content stand out on social media. Allow me to spark your imagination and paint you a picture of why this is the case.

The latest social media statistics show that the number of social media users globally has grown to about 4.9 billion. The number is projected to grow to about 5.85 billion users by 2027. The average user spreads their digital footprint across six to seven social media platforms monthly.

The only way for your brand to stand out and get noticed is to create content that cuts through the noise on social media. Let me show you how to rise above the millions of posts and show up on your customers’ feeds.

Fight The Noise to Stand Out on Social Media

“There’s so much noise in the world today that we’ve forgotten to hear the beautiful sound of silence.” – Steven Aitchison.

If you thought Aitchison was kidding in this quote, here is a compilation of the level of social media activity per minute.

Stand Out on Social Media
  • 1,388 LinkedIn posts
  • 6 people hired every minute on LinkedIn.
  • 64,440 Instagram photos (that’s almost 4 million per hour).
  • 4 million Facebook likes
  • 347,222 Facebook stories
  • 243,055 new photos are uploaded to Facebook every minute.
  • 500 hours of video uploaded to YouTube
  • 602,000 tweets per minute. If you’re curious, that’s about 10,033 tweets per second or 867 million per day.
  • 277,777 Snapchat stories
  • Yelp users post 426 reviews per minute. That’s 613,699 reviews per day…just on Yelp.
  • 3.125 million Google searches per minute (4.5 billion per day)

That is how much information social media users are bombarded with every minute of the day. You can also see why people consider taking social media breaks.

To avoid being labeled a noise maker and stand out on social media platforms, follow these tips to make your content desirable to your target audience.

1. Understand Your Target Customers’ Behavior

The tip may sound obvious, but not if you don’t understand its concept. And many marketers seem to be getting it wrong.

A recent US consumer survey established that 70% of respondents received mistargeted adverts at least once a month, while 24% claimed it occurred daily. The mistargeted content includes inaccurate promotional emails or product suggestions unrelated to their previous purchase.

Defining your target customers goes beyond the superficial demographic information you have about them. You must understand your customers almost how you know your closest friends.

For example, do market research to unearth the following information about your target audience.

  • Their basic demographic information like name, age, gender, location, education, and profession
  • Their interests and hobbies
  • Their purchase history
  • Products and services they are potentially interested in purchasing
  • Their current pain points/ challenges
  • The social media platforms they frequent
  • Any online community they are a part of
  • Where they consume most of their online content
  • The type of content they prefer

Not so obvious now, huh?

But not to worry. A survey by Hubspot established that most marketers know very little about their target audience.

Stand Out on Social Media

The above shows there’s an opportunity to determine new information about your customers that others haven’t yet discovered. Then use that information to curate content that will make them stop scrolling and listen to you.

2. Choose the Right Social Media Platform

If you post in channels where your customers don’t spend time, no one will notice your effort. Your content will be irrelevant to those who see it and they’ll scroll past it very quickly. It’ll also waste your marketing budget.

Therefore, concentrate your efforts on a few platforms and generate maximum ROI. Use this chart to narrow your choice to a few social media platforms based on your target audience profile.

Stand Out on Social Media

3. Formulate Your Content Strategy Plan

Things will be a lot smoother with a social media content plan. It includes details, such as how many posts for each platform, when to post, and the subject matter of your posts.

 Start creating your plan by formulating SMART social media marketing goals.

Stand Out on Social Media

Your goals will determine the tactics you will employ to achieve these objectives. For example, a team that aims to win a game will employ attacking tactics that put it on the offensive and create numerous goal-scoring opportunities.

The same principle will apply to your content plan. You just have to take note of the following considerations.

  • What are your brand’s core values?
  • What content resonates with your target audience?
  • What is your value proposition to customers?
  • What content aligns with the social media platforms you have chosen?

Note: If you face any difficulty developing your content strategy plan, I am here to help. Get in touch with me today.

4. Personalize Your Social Media Content and Brand Voice

Your target audience will engage with your social media content more if it addresses their pain points and triggers their curiosity and enthusiasm. For example, a customer in the awareness stage of the buyer process may see a post that talks about a challenge they currently face and inquire for more information.

Moreover, your content will be more personalized when you develop your unique brand voice. You may share the same message or solution as your competitors, but your unique brand voice makes it stand out.

For example, Harley Davidson always uses a strong and aggressive brand voice on social media campaigns like “Screw it, let’s ride” or “All for freedom, freedom for all.” That in itself personalizes their content with bikers who love the brand for its rough-and-tough motorcycles.

Stand Out on Social Media

“Opposites attract. Which throttle are you twisting?”-Harley Davidson

Stand Out on Social Media

“Dragging knees and taking names”- Harley Davidson

Now compare this to Nike’s powerful and inspirational brand voice.

Stand Out on Social Media

5. Create Actionable Content

If you want people to engage with your content, invite them to do it. For example, add useful information, fresh ideas, or solutions that encourage your audience to share, like, inquire, and comment.

For example, tell a story that captures your target audience’s attention and includes a strategic CTA. It is harder for your audience to resist your CTA after you have thrilled them with a moving story.

Note: Include a CTA that aligns with the specific goals you formulated when creating your content strategy plan.

6. Use Multimedia to Spice Up Your Content

Use images, infographics, and videos in addition to text to make your content attractive. Social video generates engagement twelve times the combined shares of text and image. Add more videos that speak to your customers directly.

For example, it is hard for a bike lover to scroll past the Harley Davidson Instagram page without noticing the motorcycle page. Use similar stra

Multimedia content increases the visibility of your brand. For example, an instant hit video or image will make the rest of your content visible when people share it with their friends. So, include captions with actionable keywords in your multimedia content.

7. Post on Social Media Consistently

Post consistently to build better relationships with your target audience. For example, some people visit your YouTube channel for the educative “how to” content you post. Therefore, such a customer will feel disappointed if they visit your site and find you haven’t been updating your videos.

When you post every week, there’s a high chance that some customers will grow into it. They’ll acquire your taste and buy into your brand like they do with food. However, that’ll be impossible if you break your consistency. Such prospects will not grow to love your brand.

Entice Your Prospects with Targeted Social Media Content

Don’t let your content get drowned out by all the noise on social media. Use the tips discussed above to make your content more enticing and build better customer relationships. If you’re too busy to do everything on your own,  book an appointment here, and let’s talk about how I’ll take social media management off your plate.

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