How to Create Persuasive Content for Social Media

Stand Out on Social Media

byWinfred Kimathi

You have room to succeed in the digital space when you learn how to develop content that stands out on social media. Allow me to spark your imagination and paint you a picture of why this is the case.

The latest social media statistics show that the number of social media users globally has grown to about 4.9 billion — the number may grow to about 5.85 billion by 2027. The average user spreads their digital footprint across six to seven social media platforms monthly.

The only way to stand out is to create content that cuts through the noise. Let me show you how to rise above the millions of posts and appear on top on your customers’ feeds.

Fight the Noise to Stand Out on Social Media

“There’s so much noise in the world today that we’ve forgotten to hear the beautiful sound of silence.” – Steven Aitchison.

If you thought Aitchison was kidding in this quote, here is a compilation of the level of social media activity per minute.

Image showing how many posts companies and people publish on different social media platforms every day
  • 1,388 LinkedIn posts
  • 6 people hired every minute on LinkedIn.
  • 64,440 Instagram photos (that’s almost 4 million per hour).
  • 4 million Facebook likes
  • 347,222 Facebook stories
  • 243,055 new photos are uploaded to Facebook every minute.
  • 500 hours of video uploaded to YouTube
  • 602,000 tweets per minute. If you’re curious, that’s about 10,033 tweets per second or 867 million per day.
  • 277,777 Snapchat stories
  • Yelp users post 426 reviews per minute. That’s 613,699 reviews per day…just on Yelp.
  • 3.125 million Google searches per minute (4.5 billion per day)

These numbers explain why some people take social media breaks.

To avoid being labeled a noise maker and stand out on social media platforms, follow these tips to design desirable content.

1. Understand Your Target Customers’ Behavior

A recent US consumer survey established that 70% of respondents receive mistargeted adverts at least once a month, while 24% get them daily. The mistargeted content includes inaccurate promotional emails or product suggestions unrelated to their previous purchase.

Defining your target customers goes beyond the demographic information. You must understand your customers almost how you know your closest friends. Conduct market research to unearth the following information about your target audience:

  • Basic demographic information like name, age, gender, location, education, and profession
  • Interests and hobbies
  • Purchase history
  • Products and services they are potentially interested in purchasing
  • Current pain points/ challenges
  • Social media platforms they frequent
  • Online community they are a part of
  • Where they consume most of their online content
  • Type of content they prefer

A survey by Hubspot established that most marketers know very little about their target audience.

Graph showing the information marketers should find about their target audience

The above shows there’s an opportunity to find out new information about your customers that others haven’t yet discovered. Use that information to curate content stops them from scrolling so they can listen to you.

2. Choose the Right Social Media Platform

Concentrate your efforts on a few platforms to generate maximum Return On Investment (ROI). Use this chart to narrow your choice to a few social media platforms based on your target audience profile.

Infographic showing the reasons to choose each social media platform

3. Formulate Your Content Strategy Plan

A social media content plan shows how many posts you will create for each platform, when to post, and the subject matter of your posts.

 Start creating your plan by formulating SMART social media marketing goals.

Chart of social media goals for marketers to stand Out on Social Media

Your goals will determine the tactics you will employ to achieve these objectives. For example, a team that aims to win a game will employ attacking tactics that put it on the offensive and create numerous goal-scoring opportunities.

The same principle applies to your content plan — answer these questions to develop a solid strategy:

  • What are your brand’s core values?
  • What content resonates with your target audience?
  • What is your value proposition to customers?
  • What content aligns with the social media platforms you have chosen?

If you face any difficulty developing your content strategy plan, I am here to help. Get in touch with me today.

4. Personalize Your Social Media Content and Brand Voice

Personalize your content by expressing yourself using your unique brand voice. You may share the same message or solution as your competitors, but your unique brand voice makes it stand out.

For example, Harley Davidson always uses a strong and aggressive brand voice on social media campaigns like “Screw it, let’s ride” or “All for freedom, freedom for all.” These messages personalize their content for bikers who love the brand for its rough-and-tough motorcycles.

Harley Davidspn's opposites attract campaign

“Opposites attract. Which throttle are you twisting?”Harley Davidson

Harley Davidson's dragging knees and taking names campaign

“Dragging knees and taking names”- Harley Davidson

Now compare this to Nike’s powerful and inspirational brand voice.

Nike's greatness goes the extra mile campaign

5. Develop Actionable Content

If you want people to engage with your content, invite them to do it. For example, add useful information, fresh ideas, or solutions that encourage your audience to share, like, inquire, and comment.

For example, tell a story that captures your target audience’s attention and includes a strategic CTA. It is harder for your audience to resist your CTA after you have thrilled them with a moving story. Ensure the CTA that aligns with the specific goals you formulated when creating your content strategy plan.

6. Publish Multimedia to Spice Up Your Content

Post images, infographics, and videos in addition to text to make your content attractive. Social video generates engagement twelve times the combined shares of text and image. Add more videos that speak to your customers directly.

Multimedia content increases the visibility of your brand. For example, an instant hit video or image will make the rest of your content visible when people share it with their friends. Add captions with actionable keywords in your multimedia content.

7. Post on Social Media Consistently

Post consistently to build better relationships with your target audience. For example, some people visit your YouTube channel for the educative “how to” content you post. Such a customer will feel disappointed if they visit your site and find you haven’t been updating your videos.

When you post every week, there’s a high chance that some customers will grow into it. They’ll acquire your taste and buy into your brand like they do with food.

Attract Prospects With Targeted Social Media Content

Use the tips discussed above to make your content more enticing and build better customer relationships. If you’re too busy to do everything on your own,  book an appointment here, and let’s talk about how we manage your social media while you focus on improving your products and services.

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