How to Create Persuasive Content for Social Media

Picture this: you’re scrolling through your favorite social media app, swiping past dozens of posts that look… well, the same. But then, one post stops you. It’s interesting, it’s engaging, and it feels like it was made just for you. That’s the kind of content you want to create.

With nearly 5 billion people on social media, standing out might feel overwhelming. But don’t worry—you’ve got this. And I’m here to help you cut through the noise and create content that connects with your audience in a way that feels personal and meaningful.

Here’s how you can do it.

Fight the Noise to Stand Out on Social Media

Let’s start with a reality check. Every minute on social media, there are:

• 64,440 Instagram posts
• 4 million Facebook likes
• 500 hours of YouTube video uploads
• 602,000 tweets

It’s no wonder some people call it “noise.” So, how do you make sure your posts don’t just blend into the chaos? The key is creating content that feels so on point your audience has to stop scrolling. Here’s how.

1. Understand Your Target Customers’ Behavior

Here’s the deal: if you don’t know who you’re talking to, your content will miss the mark. It’s not just about knowing their age or where they live—it’s about getting into their heads. What do they care about? What keeps them up at night?

Think about it like this: the closer you are to your audience, the better you can speak their language. Start by answering questions like:

• What are their hobbies and interests?
• What problems are they trying to solve?
• Which social media platforms are they hanging out on?
• What kind of content grabs their attention?

Pro tip: Dig deep into your analytics or run a quick survey to find out what your audience really wants. Once you know, you can tailor your content to fit them like a glove.

A survey by Hubspot established that most marketers know very little about their target audience.

The above shows there’s an opportunity to find out new information about your customers that others haven’t yet discovered. Use that information to curate content that stops them from scrolling.

2. Choose the Right Social Media Platform

Trying to post everywhere at once? That’s a recipe for burnout. Instead, focus on the platforms your audience loves.

For example:

• Instagram for eye-catching visuals.
• LinkedIn for professional networking.
• TikTok for short, fun videos.
• Facebook for community-building.

When you show up where your audience is already hanging out, you make it easier to connect with them.

3. Formulate Your Content Strategy Plan

A plan makes all the difference. Without one, it’s easy to get stuck staring at a blank screen wondering, “What do I post today?”

Here’s a simple way to build your strategy:

1. Set clear, specific goals (think: “I want to grow my engagement by 20% in 3 months”).
2. Map out your topics and themes for the month.
3. Decide how often you’ll post—and stick to it.
4. Track what’s working (and what’s not).

If you’re feeling stuck, don’t stress. We can brainstorm together and get you on the right track.

4. Personalize Your Social Media Content and Brand Voice

Your brand voice is like your personality—it’s what makes you unique. Whether you’re bold and sassy or warm and approachable, lean into it.

Take a page from brands like Harley Davidson, whose posts scream adventure and freedom. Or Nike, whose “Just Do It” vibe is all about inspiring greatness. What’s your vibe? Define it, then let it shine through in every post.

“Opposites attract. Which throttle are you twisting?”–Harley Davidson

“Dragging knees and taking names”- Harley Davidson

Now compare this to Nike’s powerful and inspirational brand voice.

5. Develop Actionable Content

The secret to engagement? Don’t just talk at your audience—talk with them. Share tips, ask questions, tell stories, and most importantly, give them a reason to act.

For example:

• Share a quick “how-to” tip your audience can try today.
• End your post with a call-to-action (CTA) that invites them to comment, share, or message you.
• Tell a relatable story that makes them feel seen and understood.

Actionable content makes your audience feel like you’re on their side—and that’s how you build trust.

6. Publish Multimedia to Spice Up Your Content

People love visuals, so mix things up with:

• Eye-catching photos or graphics.
• Short, snappy videos that tell a story.
• Infographics that simplify complex ideas.

Fun fact: video content generates 12x more engagement than text and images combined. If you’re not sure where to start, think about what your audience needs to see to trust you—and create that.

7. Post on Social Media Consistently

Consistency builds trust. When your audience knows they can count on you to show up, they’ll start showing up for you too.

Here’s a little trick: schedule your posts ahead of time using tools like Later or Buffer. That way, you can stay consistent without feeling overwhelmed.

Attract Prospects With Targeted Social Media Content

Creating persuasive social media content doesn’t have to be complicated. When you focus on understanding your audience, staying consistent, and delivering value, the results will follow.

And remember, you don’t have to do it alone. If you’re feeling stuck or need a little extra help, let’s chat. Together, we can create a strategy that makes your content shine—and gets you the results you’ve been dreaming of.