Stand Out on Social Media and Be Heard
By your customers every time you publish a photo, video, or text on Facebook, X (formerly Twitter), LinkedIn, Instagram, and other platforms.
Turn your admirers into customers with our social media management services expertise.
Fill out the form and let us talk about how we’ll help you transform your business using our social media management services.
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Platforms We Manage
- X (formerly Twitter)
- TikTok
Our Social Media Management Services Process
Step 1
Audit Your Page Activities
We evaluate your social media page and find out what you’re doing well and where your strategy is lacking compared to your rivals. We identify opportunities to optimize your profile, branding, content, photos, videos, engagement, and more.
Step 2
Analyze Your Competition
We use our competitor analysis template to determine strategies your rivals are using, their strategies, customer personas, and weaknesses. We also identify opportunities that your competitors are sleeping so we can incorporate them into your strategy.
Step 3
Create Your Buyer Persona
Now that we have a clear picture of who you’re speaking to from your page audit, and who your competitors are targeting, we create buyer persona profiles for your business.
Step 4
Create a Social Media Strategy
We create your social media strategy. During this process, we create SMART social media goals, develop content pillars, create KPIs for measuring results, and design your content calendar.
Step 5
Execute the Strategy
Finally, we execute the strategy created in step 4.
Step 6
Reporting
We report our performance against the KPIs developed in step 4 at the end of every month. During the reporting, we identify opportunities to improve the strategy and execute them going forward.
We Deliver Value Consistently Because We Use
Customized Strategy
| We’ve worked with coaches and service providers long enough to understand that every business is unique. That’s why we use a customized strategy that takes into account the uniqueness of your business and customers. |
Holistic Approach
| We understand that content is a part of the bigger system, which is your business. Hence, we offer solutions that fit into your business goals, systems and processes. Our aim is to see all aspects of your business succeed. |
Analytical Approach
We rely on data to make informed decisions. We’re also keen on current affairs to enable your brand take advantage of relevant trends to be seen by your customers.
Choose a Social Media Management Package
We offer a variety of packages for different types of businesses. Review the packages below and select one that fits your brand and needs. If you’re unable to select the right social media package for your business, schedule a call and we’ll guide you on how to choose one.
Standard
Perfect for small businesses starting their online journey
- 1 social media platform
- Page setup and optimization
- Creating an ideal customer avatar
- Content strategy
- 15 posts a month
- Visuals and text for posts
- Daily engagement (15 minutes a day)
- Monthly report
- 30-minute monthly meeting
Premium
Perfect for established businesses that want to cement their place on social media
- 2 social media platforms
- Page audit
- Creating an ideal customer avatar
- Content strategy
- 25 posts a month + 10 stories
- Visuals and text for posts
- Daily engagement (25 minutes a day on each platform)
- Monthly report
- 30-minute monthly meeting
Enterprise
Perfect for enterprises that want to expand their reach using a dominant approach towards social media
- 3 social media platforms
- Page audit
- Creating an ideal customer avatar
- Content strategy
- 25 posts a month + 10 stories + 10 reels
- Visuals and text for posts
- Daily engagement (45 minutes a day)
- Responding to inbox
- Monthly report
- 1-hour monthly meeting
“Winfred is highly knowledgeable in her area of expertise, friendly and always willing to offer support”
Winfred Kimathi is an excellent social media marketer. She created a marketing strategy that we discussed, and then she executed it perfectly during our launch on LinkedIn during the months of April to June 2023. We found it to be an outstanding experience that has significantly benefited our company.
Winfred’s work is well-structured, responsive and very engaging to meet the needs of the business. HOPAWI Professional Development Institute page gained followers organically, and it’s still gaining followers today because of the optimization that Winfred did.
In her writing she uses clear and concise language, and providing graphics that illustrate key messages. Winfred is highly knowledgeable in her area of expertise, friendly and always willing to offer support. Therefore, we highly recommend Winfred Kimathi to anyone interested in social media marketing. We will continue to work with her on our future projects.
HOPAWI PDI
“Her open-mindedness and willingness to incorporate feedback consistently ensures that final copy is perfectly aligned with my vision”
Over the past year, Winnie has been an invaluable member of my team. Her ability to curate content based on reports and our style is truly impressive. With her ability to research and target trends, she creates engaging and impactful copy. Winnie is not only highly skilled, but also extremely reliable. Her work is consistently delivered on time, and she is a great listener, understanding my needs and preferences. Her open-mindedness and willingness to incorporate feedback consistently ensures that final copy is perfectly aligned with my vision. Winnie has been a pleasure to work with, and I highly recommend her for any copywriting projects.
Marie Lewis, CEO Royal Assistants
“She makes it easier for me to work on and not in my business”
Winnie has been providing excellent Virtual Assistant services for my 3 businesses for over 2 years. There are many wonderful things I experienced working with Winnie, I must say the most impactful is how she takes the initiative to learn about my business and writes content in my voice and with an understanding of what my customers need. She learns about your industry and provides a level of comfort and trust that I truly appreciate. To be specific regarding tasks Winnie completes for me here is a short list: Creating email series and setting up automation. I use MailerLite and this skillset is critical to any business regardless of the software. Social media management, posting, creation of posts in all social media platforms. Monthly newsletter creation and distribution. Website updates, SEO. I have a courses and a private community in Thinkific which includes courses, content and post. Winnie set up my Community page, engaged with the members and handles the onboarding process for new members. Coordination with content and events. I am a vegan chef. There are various opportunities to share event, festival, podcast interviews, etc with my community. Winnie reminds me of upcoming events and we collaborate on flyers, menus, social media posts to bring awareness to the event. I am so lucky to have Winnie on m team. As a small business owner as well she is growing her business. I am happy to be part of her business growth. She makes it easier for me to work on and not in my business so I can concentrate on delivering excellent service to my customers. I highly recommend Winnie to be your virtual assistant.
Sherimane, Johnson
CEO, Night Owl Vegan
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