What comes to mind when you think about how to grow Instagram followers for business? For most regular users, it means posting photos and videos. For others, it is the ability to keep up with their favorite celebrity figures.
One billion users visit Instagram every month. You heard it right, one billion. This number shows that if you were about to give up on Instagram for business, you should evaluate your decision before giving up.
Ask yourself why other brands aren’t giving up Instagram. What do they know that you don’t?
While people talk of insider secrets and tools that help businesses accelerate growth of Instagram accounts, we believe that a business can follow these five methods and grow organically.
No paid tools, no bots, no paid promotions, and you get real followers.
So, what are these methods?
Why Choose Instagram for Business?
According to Instagram, 20 percent of its users claim to visit a business profile daily. Also, 60 percent say that they discover new business profiles and products through the app. These figures mean that if you have been looking to expand your brand’s recognition, it is the perfect platform to use to gain followers.
And it’s not just the number of users that make Instagram perfect for businesses.
The social platform has developled six ways in which advertisers can push their brands further and attract followers. These include:
- Photo ads
- Carousel ads
- Reels ads
- Stories ads
- Video ads
- Collection ads
If you want to tell a successful story about your brand, now is the time to take advantage of these features to grow your business.
Use these 5 Free Tools to Grow Instagram Followers
Are you ready to learn the secrets authority brands are using to grow? Well, they may not be secrets to some people. You may also have heard about them, or you hear about them every day. But you don’t recognize that these are the hidden business secrets you are searching for every day.
1. Post Engaging Content Consistently
Let us be honest. Rarely will you find a single post going viral. That is why you need to regularly create and post content to make your business profile visible to your target niche. Consistency in posting also makes your audience look forward to the next post.
The quality of your posts should also be consistent. Why, if you ask? It is because most people identify and relate to quality content. Remember that you are not the only business that is competing for the attention of Instagram followers. Quality is what will make your brand stand out.
So, how do you ensure consistency in content creation and posting? Create a posting schedule! You could decide how many posts to upload in a day or week. While larger brands may put up more than a single posts in a day, a small business may opt for a few weekly posts.
2. Maximize the use of these 4 Instagram Tools
Instagram has continually made changes that boost its user experiences. For instance, Instagram has introduced various tools, which you can use to push your brand. Here is how to grow Instagram followers for business using these tools.
Apply Relevant Instagram Filters
These are editing tools that you can use to beautify your posts. For example, if you are selling women’s accessories, you can include filters that make them pop more and appeal to your followers. Familiarize yourself with them so that you can recognize which filters rhyme with your business.
Use Relevant Hashtags on Your Instagram Account
You can use as many hashtags as possible to create awareness about your business. Just ensure that they are related to your brand and that they create some value for it. Keep in mind that many people search for products or stories using hashtags. These people could turn into followers if you use the right hashtags.
Try not to exceed the required maximum of thirty hashtags on each business post. Also, don’t use the same group of tags on all your posts. Find trending hashtags and five or more groups of hashtags that you can alternate.
We are already using this technique on our Instagram account. Feel free to ask for help if you don’t know how to group hashtags for maximum reach. We help businesses grow their Instagram accounts and attract real followers organically.
Analyze Business Account Analytics
Business profiles on Instagram have an analytics tool, which is useful in showing the profile’s performance. It includes the number of impressions made over a given period, engagement, profile visits as well as profile views.
Insights help you measure your performance. They tell you what is working and what is not. Insights are like your inner eyes on Instagram. They watch what is working on your behalf and then report it.
Post Insta Stories to Reach more Followers
Insta-stories are a powerful tool that can help you create a buzz around your brand and grow. Instagram gives you the option to create video or photo stories on anything. Besides, you can edit your stories and embed links to other pages or websites.
You can also use your Insta-stories to create permanent highlights that are visible on your profile. The highlights can help your followers revisit stories created in the past because stories expire after 24 hours.
3. Choose a Niche for Your Brand
Your brand may not appeal to every user on the Instagram app. That is why you need to narrow down your focus to a niche. You can do this by researching more about who your target followers are. You should also look at the type of content that appeals to them the most.
When you have a niche, it is easy to recognize content gaps in that sector. You need to focus your content on these gaps then. It is all about looking at trends and incorporating your unique spin to ensure that your content is outstanding.
4. Reply to Your Instagram Followers
A successful Instagram business is one that is highly responsive to its clients. Please do not ignore your clients or reply to their questions days later. It would help if you always turn your notifications on from the app to read and follow comments in real-time.
Furthermore, it would be best if you always created a sense of openness with your followers. For example, please don’t ask them to message you privately when they ask for the price of a product in the comments!
5. Don’t Overpost on Your Business Account
Have you ever been on Instagram and scroll through 10 consecutive posts belonging to one profile? As if that is not enough, the posts are minutes apart. While consistency is vital in growing your brand on Instagram, you must not overdo the posting.
It annoys followers and may lead to mass unfollowing of your account. People will also think you are a bot if you keep posting randomly.
Start Growing Your Instagram Account Today
Instagram is a very powerful platform through which you can boost your brand’s growth. Why not take advantage of it to create awareness about your business and grow? With a combination of how to grow Instagram followers for business tips shared in this post, you will be able to grow your brand steadily. In case you are too busy with your business and don’t have time for Instagram, we can help you keep your brand present on the platform.
What has your experience been like using Instagram for business? Are there additional tips you think we have left out? Let us know in the comments.
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