Your digital marketing campaigns will succeed when you learn how to create quality social media content that adds value. Because most B2B marketers differentiate themselves from the competition using high-quality content.
Over 80% of marketers would rather focus on quality content over quantity even if it means posting less often. That’s proof that content is king when you get it right.
So, how do you create high-quality content that will get you high engagement and conversions? Let me explain below.
Importance of Relevant Social Media Content
Social media marketing is now a must-execute for any business that wants to succeed today. Because millions of people are active on various platforms. That means you can easily connect with your target audience on these platforms for a cheaper amount compared to fifty years ago.
However, finding, connecting, and convincing all these people to do business with you is no easy feat. You need valuable content that will:
- Increase customer engagement and help you develop relationships
- Attract the right audience to your social media pages
- Boost your SEO and increase organic traffic on your social media pages
- Generate and nurture leads
- Increase your brand awareness and power your social media presence
Now, here’s how to create quality social media content
1. Develop a Solid Social Media Content Plan
A social media content plan is a guide detailing the content you will post on different channels. It is a roadmap describing everything you should do to create quality social media content. The plan should help you answer these questions:
- Who is my buyer persona?
- What are my content goals and objectives?
- What social media platforms will I post my content on?
- When and how often will I be posting?
- What type of content will you be posting?
2. Define Your Target Audience
I’ve created a whole post on how to define the right target audience for your business. Find out your customer’s unique needs, preferences, attitudes, buying behaviors, demographic attributes, and how they consume content.
Your customer profile will also enable you to develop a perfect content matrix. It will save you the agony of wondering what tone to use in your content.
3. Develop a Content Matrix
Now you need to define the formula for creating content that fits the needs of your target persona.
My recommendation is to employ the 80-20 principle — 80% of your content should educate, inform, or entertain your target audience. The remaining 20% will be for promoting your brand, products, and services.
In the 80% category, you can alternate posting the following forms of content:
- Tutorials
- Infographics
- Expert reviews/ interviews
- How-to articles
- Quizzes and surveys
- Answering customer questions
4. Personalize Your Content
Create quality social media content that will stop the scroll by personalizing your message. Exploding Topic’s personalization statistics show that 89% of marketers experience a positive ROI after personalizing their marketing campaigns.
76% of customers are more likely to purchase from personalized brands. Finally, 78% of consumers are more likely to refer friends and family or make repeat purchases from brands that personalize.
But you don’t have to believe in statistics alone. Let me jog your mind back to the “Share a Coke” marketing campaign where Coke branded its bottles with popular people’s names in each country. The personalization of the Coke bottles made the campaign such a hit on social media under the hashtag ShareACoke.
Customers would use the hashtag to share a photo enjoying a Coke bearing their name.
Source: Coke Australia
Coke benefited from increased social media content engagement, improved brand awareness, and increased sales of its products. Another lesson from the campaign is that personalizing social media content must not be complicated.
It should be easy now that you have created your ideal buyer persona. Use the customer profile information to create the perfect personalization strategy for your social media posts.
5. Understand Your Content Anatomy
A post anatomy is a general structure that includes the various components you want to have in social media content. No matter how short the content you prepare is, ensure that it is always engaging.
Implement the following to create quality content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and Instagram Threads.
Write Engaging Captions
Write a headline that will make people stop scrolling and read the whole of your caption. For example, “2 Things You Have to Do in the Maldives…..” would be an excellent caption for a travel agent’s social media content.
Add Visuals
Over 91% of consumers prefer visual content over traditional written content. Visual content is the reason TikTok, Instagram, and Facebook are now pushing video content as compared to text-only posts.
It would help if you avoid overusing stock photos in your content — hire a professional photographer to capture images of you, your business, and your products for your social media content.
For example, if you are writing content about a cruise ship experience, use photos and videos from your last trip. It will make your stories more believable and cultivate customer trust in your brand.
Add a Call to Action
Accompany all your social media content with a call to action to seal the deal with the target audience. Let your CTA align with the specific social media goals you want to achieve.
For example, if you want to generate new leads add a link to your website or landing page and ask people to click on it.
Use Relevant Hashtags
Hashtags increase the visibility and ranking of your social media content. If your target customers like your content, they may turn your hashtag into a trend. For example, consumers made ShareACoke trend at no extra cost to Coca-Cola.
Generate hashtags from your keyword research and make them clickable so that your target audience can find you through these tags.
Contact Us for Help Creating Your Social Media Content
Do you want to build a social media presence for your brand to increase awareness and conversions? Get in touch now and I’ll help you create targeted, personalized, and engaging content that stops the scroll.