Your digital marketing campaigns will succeed when you learn how to create quality social media content. Some experts on LinkedIn often call it content that adds value.
Hubspot’s content marketing statistics show that most B2B marketers differentiate themselves from the competition using high-quality content. In addition, over 80% of marketers would rather focus on quality content over quantity even if it means posting less often.
That’s proof that content is king when you get it right. So, how do you create high-quality content that will get you high engagement and conversions? Let me explain below.
Why You Need to Create Quality Social Media Content for Your Business Pages
Social media marketing has become a must-do for any business that wants to succeed today. Millions of people are active on various platforms. That means you can easily connect with your target audience on these platforms for a cheaper amount compared to fifty years ago.
However, finding, connecting, and convincing all these people to do business with you is no easy feat. You need valuable content. Here’s how it’ll help you:
- Quality content will increase customer engagement and help you develop relationships
- Superior content will enable you attract the right audience to your social media pages
- Valuable content will boost your SEO and increase organic traffic on your social media pages
- Targeted content will enable you to generate and nurture leads
- High quality content will increase your brand awareness and power your social media presence
Now, here’s how to create quality social media content
1. Develop a Solid Social Media Content Plan
A social media content plan is simply a guide that tells you what content to post on different channels. It is a roadmap describing everything you should do to create quality social media content. Think of it as a recipe that tells you the ingredients you need, how much of each, and the order in which to add them to your pot.
The plan should help you answer these questions:
- Who is my buyer persona?
- What are my content goals and objectives?
- What social media platforms will I post my content on?
- When and how often will I be posting?
- What type of content will you be posting?
With these questions answered, you have laid the foundations for creating quality social media content.
2. Define Your Target Audience
I’ve created a whole post on how to define the right target audience for your business. In a nutshell, you need to define your audience because you can’t please everyone.
Find out your customer’s unique needs, preferences, attitudes, buying behaviors, demographic attributes, and how they consume content. The information will enable you to know who you are talking to with your content.
Your customer profile will also enable you to develop a perfect content matrix. Furthermore, it will save you the agony of wondering what tone to use in your content.
3. Develop a Content Matrix
Now you need to define the formula for creating content that fits the needs of your target persona. My recommendation is to employ the 80-20 principle.
The rule states that 80% of your content should focus on educating, informing, or entertaining your target audience. The remaining 20% will be for promoting your brand, products, and services.
In the 80% category, you can alternate posting the following forms of content:
- Expert reviews/ interviews
- How-to articles
- Quizzes and surveys
- Answering customer questions
4. Personalize Your Content
I guarantee that your target audience interacts with numerous posts every day on social media. Therefore, to create quality social media content that will stop the scroll, personalize your message.
Exploding Topic’s personalization statistics show that 89% of marketers experience a positive ROI after personalizing their marketing campaigns. 76% of customers are more likely to purchase from personalized brands. Finally, 78% of consumers are more likely to refer friends and family or make repeat purchases from brands that personalize.
But you don’t have to believe in statistics alone. Let me jog your mind back to the “Share a Coke” campaign.
It is a marketing campaign where Coke branded its bottles with popular people’s names in each country. The personalization of the Coke bottles made the campaign such a hit on social media under the hashtag #ShareACoke.
Customers were looking for a Coke with their name. Later, they would use the hashtag to share a photo enjoying a Coke bearing their name.
Source: Coke Australia
Coke benefited from increased social media content engagement, improved brand awareness, and increased sales of its products. Another lesson from the “Share a Coke” campaign is that personalizing social media content must not be complicated.
It should be easy now that you have created your ideal buyer persona. Use the customer profile information to create the perfect personalization strategy for your social media posts.
5. Understand Your Content Anatomy
A post anatomy is a general structure that includes the various components you want to have in social media content. No matter how short the content you prepare is, ensure that it is always engaging.
Now, do the following to create quality content for social media. These apply on all platforms including Facebook, Instagram, TikTok, LinkedIn, YouTube, and Instagram Threads.
Write Engaging Captions
Write creative captions that will attract more eyeballs to your content. Write a headline that will make people stop scrolling and read the whole of your caption. For example, “2 Things You Have to Do in the Maldives…..” would be an excellent caption for a travel agent’s social media content.
Over 91% of consumers prefer visual content over traditional written content. Experts have gone as far as to state that visual content is now the future of storytelling. It’s the reason TikTok, Instagram, and Facebook are now pushing video content as compared to text-only posts.
Hot Tip: avoid overusing stock photos in your content. Be authentic and hire a professional photographer to take images of you, your business, and your products for your social media content.
For example, if you are writing content about a cruise ship experience, use photos and videos from your last trip. It will make your stories more believable and cultivate customer trust in your brand.
Add a Call to Action
Accompany all your social media content with a call to action. It is your way of sealing the deal with the target audience. Let your CTA align with the specific social media goals you want to achieve.
For example, if you want to generate new leads add a link to your website or landing page and ask people to click on it.
Use Relevant Hashtags
Hashtags increase the visibility and ranking of your social media content. If your target customers like your content, they may turn your hashtag into a trend. For example, consumers made #ShareACoke a trend at no extra cost to Coca-cola.
Your hashtags shouldn’t be random. Generate them from your keyword research. Moreover, make your hashtags clickable so that your target audience can find you through these tags.
Get in Touch for Help Creating Your Social Media Content
Consistency is vital in improving the success of your social media strategy. Don’t let your busy schedule deter you from accomplishing your social media goals. Get in touch now and I’ll help you create targeted, personalized, and engaging content that stops the scroll.