You have no room to succeed in the digital space unless you learn how to make your content stand out on social media. Allow me to spark your imagination and paint you a picture of why this is the case. The latest social media statistics show that the number of social media users globally has …
Are you an aspiring entrepreneur or a dedicated freelancer eager to make your mark in the digital world? Perhaps you’re already on Twitter, scrolling through tweets, and wondering how you can turn your online presence into a profitable personal brand. In this guide, I’ll walk you through the essential steps to build a personal brand …
If you’ve ever wondered how some businesses post from 1st January to 31st December without missing a single day, the answer is a social media content calendar. Do you remember how we used to mark important dates on the calendar hanging somewhere in your room? The concept is the same. Only this time, you mark …
Your digital marketing campaigns will succeed when you learn how to create quality social media content. Some experts on LinkedIn often call it content that adds value. Hubspot’s content marketing statistics show that most B2B marketers differentiate themselves from the competition using high-quality content. In addition, over 80% of marketers would rather focus on quality …
Wait a minute; what is Instagram Threads app? For formality’s sake, Instagram Threads is a new social media platform that Meta’s Instagram team created for sharing text updates and joining public conversations. With the Threads app, you can post threads, reply to others and follow profiles that interest you. The threads and replies you can …
Your social media strategy is not complete until you establish social media KPIs and metrics. After establishing your goals and defining your target audience, you need to know how you’re going to measure your success. You need to set KPIs and metrics that’ll guide you at the end of the month, quarter, and year. Below, …
Once you define your target market, you’ll be able to tailor your products, services, and marketing efforts to reach the right audience effectively. Yet, some business owners just start posting on their websites and social media pages without knowing who needs their products. As I pointed out in an earlier blog about creating a social …
Social media marketing is one of the fastest ways to reach your target audience today. You can log in on Facebook right now and start posting about your business. However, posting just anything won’t do much for your business. You need a social media marketing strategy, and that strategy begins with setting clear, measurable goals. …
In 2009, Facebook was just a social platform to share memories with family and friends. But in 2023, it’s a business platform, and the only way to succeed there is to learn how to create a social media marketing strategy. As a business, you cannot approach Facebook, Instagram, or TikTok the same way an individual …
