At least 48% of women-owned businesses suffer because of a lack of mentorship. These findings explain why some women business owners fail to reach their customers
They don’t know the advantages of outsourcing content writing. Yet content writing is a powerful marketing tool that enables businesses to become visible to customers around the world.
Here are reasons why you should outsource content writing if you want your business to establish a strong brand identity, build an online presence and engage with your target customers.
1. Outsourcing will Save You Time
Do you remember the last time you made a meal? How was the process? You started by deciding what you were going to cook, prepared the ingredients, then followed the directions of the recipe to come up with a delicious meal.
Content writing assumes a similar process. You have to plan, research, and execute the actual writing process. Doing all that consumes time. Now, while you can spare time to write for your business, that’s good.
However, think about how much time you’ll have left to create your products, respond to customers’ emails, interact with your social media followers, and meet with suppliers. When you consider all these critical tasks, you’ll have less time to write for your business. But when you outsource, you’ll have more than enough time to focus on the MUST-DO tasks.
2. You’ll Enjoy Professionalism and Expertise when You Outsource Content Writing
Oprah Winfrey is known as America’s first lady of talk shows because she is an expert speaker and shows host. Yet Oprah has blogs, social media, email newsletters, and other places where she publishes content. She hosts her shows while her team of experts does the publishing behind the scenes.
When you outsource your business’s content writing, you’ll enjoy expertise and professionalism. Your writers will worry about writing engaging content, linking it to high-quality sources, and publishing using SEO guidelines. You, on the other hand, will focus on your area of expertise, which is creating and improving your products and services.
3. Outsourcing Will Save You Thousands of Dollars every Month
When you outsource the writing process, you’ll not have to hire an in-house writer. Hence, you’ll save all the money you’d have used to hire an office space, desk, computer, chair, notebooks, pens, and other resources that make an office productive.
You’ll also save the salary you’d pay an in-house writer to show up to work even when there are no tasks lined up for them. It’s a win-win for your woman-owned business and will help you channel the finances you save to more critical areas in your enterprise.
4. Outsourcing will Create Consistency
How many networking events have you attended that talk about consistency? Being consistent means that you post that blog every week, schedule social media posts every day of the month, and send that monthly newsletter without fail.
However, some women businesses fail at this because the business owner tries to do everything by herself. When you try to write and optimize blog posts for SEO, design emails, and create social media content all by yourself, you’ll end up being inconsistent, losing morale, and giving up altogether.
These challenges will be a thing of the past when you outsource content writing. Your team will ensure you have daily, weekly, and monthly content planned and executed without fail. They’ll enable you to establish a robust brand identity on social media and your website.
5. Outsourcing Content Writing will Increase Your Productivity
You cannot compare the level of productivity of one person with that of three or four people, each doing what they do best. That’s why at Amazon, Apple, and other big corporations, everyone is employed to do one task so they can become specialists at it.
When you outsource, you’ll achieve similar results. Your productivity will increase in multiples, and you’ll become more efficient and profitable in the long run.
6. Outsourcing will Help You Form Longterm Partnerships
Some people will tell you they love outsourcing because it saves them huge costs. While that’s a major benefit, outsourcing is all about forming strong partnerships.
As someone who wants to grow your business to exponential levels, you want to ensure that you have the right team to achieve your goals. That includes your outsourcing partners who have invested heavy resources into helping their clients succeed.
Therefore, as you outsource, you’ll get to partner with companies and individuals who’ll play a key role in helping your brand grow. This would not be possible with in-house writers who’d only do their assigned tasks and stop at that.
Outsource Your Content Writing and Become Profitable
From the above advantages of outsourcing content writing, you can see it’s a viable solution for women entrepreneurs who want to grow their businesses. By outsourcing content writing, you will focus on your core competencies, establish your brand identity, and lead your business to higher productivity.
Get in touch now for help writing search-engine-optimized blogs, email newsletters, and social media content for your brand.